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| Now, with the ad-blocker series? |
Microsoft
Edge does not AdsUna presentation session to edge Web developers, the
browser that Microsoft includes by default in Windows 10 and that
replaced Internet Explorer, apparently drops an unexpected pearl in one
of its slides: The company seemed to be available to include directly of
series an advertising blocker with the next version.
A
move, already denied, which would have been undoubtedly important: we
talked about the browser included by default in Windows, the majority
operating system in personal computers, and a strategic move that
certainly could have had its meaning: if the trend is that an increasing
number of your users download and install in their browsers an
extension to block advertising , the logical thing is that you start to
include it directly in the product. But if in addition, your company has
aggressively invested in the advertising market, he has totally lost
the investment he made in the acquisition of aquantive for six billion
dollars in 2007, seems clearly determined to stay out of that market,
and is carefully observing the steps of an apple that already gave the
step to allow extensions lock in the middle of last 2015 , the
opportunity to offer your users a better browsing experience while
launching a torpedo to the waterline of some of your important
competitors could be an interesting move.
The
prospects of the advertising business may be starting to change
dramatically: the blocking of ads is going from being a kind of popular
revolution, to becoming something where important corporate players,
technology companies like Apple or Microsoft, or even telecom operators,
begin to move to remove advertising in front of users ' eyes. of a
world in which he stopped watching advertising which was smart enough to
install an ad-blocker, we could be going to another where there will be
users who have purchased a particular computer, for working in a
particular site, to receive classes in a particular school or to
contract their connection with a particular operator do not receive it.
The measures to confront this scenario will have to change equally
drastically, because blaming the one who was apparently the weak or
tearing the garments for the "free Total" is no longer going to work. It
will no longer be a question of "taking out the artillery," but of
being able to redefine it in time.
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