lunes, 3 de abril de 2017

Autonomous vehicles: Thinking Beyond

Autonomous vehicles: Thinking Beyond
Autonomous vehicles: Thinking Beyond
Image: Mercedes-BenzSi At this point you still do not believe in the viability of autonomous vehicles, it is simply that you have not read enough about it. In the current state of technology, it is already perfectly clear and clear that one of these vehicles can carry out the driving tasks in a much more advantageous and efficient way than a human: it is able to obtain information from the environment in an infinitely more complete way, has better reflections, does not tire, does not itch or compete absurdly with other drivers , Don't drink ...

The statistics of the tests carried out so far leave no room for doubt. Apart from the entry of new competitors or new innovation platforms – Apple already contracts openly executives with extensive experience in the automotive sector, and plans its strategy to try to bring the disruption to that market – automotive companies have long since stopped considering a future of simple "driving aids" and went on to put the focus on the vehicle autonomous , not only for tourism, but also for issues such as trucking. Some investments, such as the recent acquisition of here and its portfolio of technologies for intelligent vehicles, prove it. The conditions are already simply legal and ethical, no longer technological. We are talking about a trillion-dollar market between the provision of new infrastructures, efficiency gains and foreseeable security advances.

The question now is to try to understand the new environment to which this type of technology will step. The present moment, in which the law obliges a human driver to remain behind the wheel to take control if necessary, it is obviously a state of transition: there is little doubt as to the fact that passengers will be exclusively that, passengers, without any possibility of interaction with the driving. In fact, everything indicates that the autonomous vehicle, in a majority way, will be a device that generally will not be in the hands of the users, but it tends to be offered mainly as a service. An evolution that leads to the second level the question of the unit price, for the sake of a much higher efficiency that allows its profitability. From the moment the availability of this type of vehicle begins to become generalized, or to be considered as a reasonable alternative for the optimisation of transport in the cities, we will be talking about a completely different scenario, in which the idea that we have of vehicle changes completely.

Vehicles in which luxury will take another type of connotation: the important will no longer be a powerful engine or a nice line, but a comfortable interior in which we can sleep during our displacements, consume content, or hold meetings in TelePresence. What happens when the activity of the passengers ceases to be conditioned by the incidents of the driving, and the time of displacement is completely liberated? Possibly, we will see an increase in the number of businesses that raise drive-thru options, or pick up from the vehicle, because we will be able to consider a much more efficient use of the time that we spend in it, and decide to have breakfast or lunch in the vehicle in full comfort. Or take advantage of that time of displacement as working time, with access to the tools and the connectivity necessary for it. Options that completely alter the idea of interior design that we have today of a vehicle.

A level of change in both the approach of the vehicle as well as in the cities and businesses that develop in them, which, at this time, is impossible to anticipate. But certainly a much more relevant discussion than whether the vehicles will lead alone or not. That part, technologically, is already more than exceeded. In terms of innovation, the focus is no longer as much in technology as it is in its adoption phase.

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